Fluid Mechanics (FM) is an aquatic consulting company that takes a unique visual approach to help competitive swimmers develop, achieve, and exceed their goals. Their swimmers have competed in every major international competition including the Olympics, World Championships, and World Games.

FM was founded in 1987 by John B. Waldman, a renowned leader and visionary in competitive swimming instruction, and a former world-ranked swimmer and record-holder at Indiana University. Waldman was mentored throughout his career by Dr. James E. Counsilman (4 Time US Olympic Coach) – widely considered one of the most successful coaches of all time – who coached such swimming luminaries as Mark Spitz (7 gold medals 1972 Munich Olympics) along with gold medalists Gary Hall Sr., Charles Hickcox, and John Kinsella to name a few.

FM uses a unique approach to dramatically improve swimmers' performance. Their visual training system uses life-like avatars to teach the science of swimming. This ground-breaking system utilizes cutting edge technique, strength, and in-water training methods and mental strategies. With FM Animations, swimmers internalize advanced athletic concepts at-a-glance. Simply put, swimmers just see it, then do it.